…2019). ¿Qué es el Customer Experience? [Mensaje en un blog]. Recuperado de https://asociaciondec.org/blog-dec/que-es-el-customer-experience/38130/. Pero ¿quiénes son estas asociaciones? Aquí te comparto un poco de su historia y cómo siguen contribuyendo…
Customer Harmonics, metodología CX de GfK GfK Customer Harmonics, es una de las metodologías ganadoras de esta nueva edición de DEC Selección en la “i” de “Interpretación y Acción” de…
…[9] https://www.xminstitute.com/blog/xm-stock-covid/ [10] https://www.xminstitute.com/research/global-bad-experiences-2022/ [11] https://www.qualtrics.com/uk/ebooks-guides/2023-cx-trends-report/ [12] https://hbr.org/2022/10/how-to-gain-a-competitive-advantage-on-customer-insights [13]https://www.forbes.com/sites/blakemorgan/2019/09/24/50-stats-that-prove-the-value-of-customer-experience/?sh=411c583e4ef2 [14] https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-cx [15] https://hbr.org/2021/11/net-promoter-3-0 [16] https://www.xminstitute.com/research/global-study-consumer-satisfaction-and-loyalty/ [17] https://www.xminstitute.com/research/global-roi-customer-experience-2022/ [18] https://hbr.org/2022/11/4-questions-to-measure-and-boost-customer-trust [20] https://www.xminstitute.com/research/global-bad-experiences-2022/ [22] https://www.xminstitute.com/research/global-study-consumer-satisfaction-and-loyalty/ 21] https://firstrepublic.gcs-web.com/static-files/e44ce067-5a0b-45e5-ad00-83057076baaa [22] https://fundspeople.com/es/fundspeople-cierra-su-gira-de-roadshows-de-banca-privada-2022-en-barcelona/ [23] https://firstrepublic.gcs-web.com/static-files/e44ce067-5a0b-45e5-ad00-83057076baaa [24]…
Forbes Insights. Data elevates the Customer Experience Data elevates the Customer Experience. New ways of discovering and applying customer insights. Descargar Publicación…
100 Practical Ways to Improve Customer Experience El libro recorre a través de una gran cantidad de consejos prácticos, herramientas, directrices y marcos cómo implementar estrategias de marketing centradas en…
…on in 2023?: What are the Top Marketing Trends for 2023? | Gartner McKinsey & Company. Personalizing the customer experience: Driving differentiation in retail: Personalized experience for customers: Driving differentiation…
Cómo mejorar la Customer Experience con ´experience orchestration´ En estos tiempos de cambios rápidos y volatilidad económica, ofrecer una experiencia de cliente excelente es imprescindible para brillar en el mundo…
How much is customer experience worth? El informe de KPMG “How much is customer experience worth?” trata de lograr el equilibrio correcto entre lo que los clientes esperan y lo…
Customer Experience: new capabilities, new audiences, new opportunities El informe “Customer Experience: new capabilities, new audiences, new opportunities”, publicado por la consultora McKinsey & Company, analiza la enorme velocidad con…
B2B Customer Experience: winning in the moments that matters El informe B2B Customer Experience: winning in the moments that matters de KPMG nunwood examina los momentos críticos que definen una…